Research Lab
Research Projects
Applied research projects from coursework and collaborations. Drag the carousel or use the arrows to explore.
Evidence interpretation: Self-reported = outcomes reported by the author; conceptual = framework or prototype work; derived = synthesis interpreted from observed patterns.
Research project list
Hotel Customer Segmentation
Aspect-level sentiment segmentation from 74,896 reviews maps 10 guest segments for hotel decision-making.
Asymmetric Hotel Attribute Impacts
Penalty-reward asymmetry analysis on 97,014 reviews classifies basic, performance, and excitement attributes.
EV Product-Choice Experiment
EV attribute trade-off framing focuses on profile-based consumer choice logic.
Behavioral Economics
Buffet Menu Nudging
Healthier-first menu sequencing reduced intended intake and shifted buffet tier choice toward lower-price bundles.
CIEMB Policy
Motorbike Ban Policy Acceptance
Phase-out acceptance is framed through pull/support-first sequencing before broad restrictions.
Influencer Strategy
Leveraging Influencer Retention on UGC Platforms
Four-E UGC retention model links experience, expectations, and brand equity with engagement and retention.
EEEU Conference
Virtual Influencers & Gen Z Trust
Virtual influencer trust transfer is interpreted through credibility, relevance, and disclosure guardrails.
FCBEM 2025
Nutrition Knowledge & Diet Quality
Nutrition knowledge and activity drivers are mapped into phased intervention priorities.
Vietnam Universities
Psychological Ownership
Ownership evidence is translated into practical commitment actions for faculty, staff, and student teams in Vietnam universities.
Experiential Services
Arts Workshop Co-creation
Emotional, social, and learning cues are sequenced for repeat participation planning.
Research collaboration across diverse projects
Bring the problem, context, or dataset. Each engagement includes study design, analysis, and clear recommendations your team can act on.
